Creating target persona guidelines are extremely important and beneficial even for solopreneurs. Understanding who you’re writing to and creating products for as much as possible helps you streamline your biz. But if that’s not convincing enough, here are a few more reasons why you should create one.
1. It helps humanize who you’re talking to every time you write a blog post.
This is so so so important. The more you have everything written down in paper, the more you connect with their story, the more real they seem rather than feeling lost in this sea of ideology. Creating a story helps you become better prepared for their story before you even meet them. You’ll start to see patterns and themes that your target market has.
The more aware you are in the beginning, the more prepared you are to relate to them to a deeper level when you meet them.The more aware you are in the beginning, the more prepared you are to relate to them to a deeper… Click To Tweet
This is a great way of starting your relationship with them on good footing.
2. You understand what pain points need to be addressed to help your audience see what kind of transformation you bring into their life.
Alright, we’re alllll in transformation. Can I get an amen? No, but seriously. We’re all working towards something, and there are triggers in our current lifestyle that’s making us want to head towards a different direction. Your target market is wanting to change things in their life. The more you’re able to address them (in a safe, compassionate, nonjudgmental way of course), the more likely they’ll feel like, “Oh my gosh, is she talking to me?! How did she know that? This is exactly what I’ve been looking for!”
3. You know the best ways to “humanize” your brand so that it strengthens your audience’s connection with you.
Humanize, humanize, humanize. I know, I just said that in my first point. So let’s dive into this a wee bit more. If you’ve known me long enough, you know I’m all about showing your heart to your audience. You may have also heard me say:
Show your heart, not your facade.
And see, here’s one thing. The way you humanize your brand to one person may not be the most effective to another.The way you humanize your brand to one person may not be the most effective to another. Click To Tweet
What I mean by that is not everyone will care about everything about you. Alright, I’m not trying to sound mean.
Here’s how to overcome that. We’re not all going to be exactly alike. And that’s ok! The important thing with humanizing is that you dig out your similarities with your audience. People like it when they have something similar with you. Not because they want you two to be similar, but because they like feeling understood.
Let me put it this way. I’ve mentioned before that I’m an actor and a dancer. If I was to only say that and share those things about me but my audience doesn’t know why that’s relevant, then I start hitting them in areas that they really don’t care about. But because I intentionally position myself to target multi-passionates, and remind them that they don’t have to kill their other passions to be successful, then it becomes relevant and mentioning my other passions just humanizes me saying that I’m a multi-passionate.
So dig out your similarities with your target audience, emphasize those instead of emphasizing your differences, and intentionally talk about the things that you have similar so that they feel like they can connect with you. This helps them see that you’re just like them.
4. You remember the language and voice they best resonate with.
I’m not sure if this is just me, but sometimes, if I’ve got a lot of things going on in my head (most of the time, actually) I get distracted even with “the way I talk”. I put those quotes because this is obviously blogging, buuuut you know what I mean. So if my head’s not focused because I’m too excited about something else and I’m not as excited as I’d like to be doing whatever task I’m doing at the moment, theeen it’s easy to forget about my audience.
I can’t be the only one, right? I mean, we’re all creatives. We’re all passionate about what we do, but sometimes, just sometimes, certain projects are more exciting than others. Even blogging can get a wee bit hard on certain days. Having that story handy so you can read it on a whim, can help boost your energy and remind you, “Hey! *insert name here* is waiting to read your blog post! They neeeed your expertise and focus. So go out there and get it done!”
Ok, maybe you don’t talk to yourself like that, but I certainly have my days that I need to.
5. You have a better idea of how to approach them when developing relationships or networking.
Sooo, anyone else feel like an introvert at times when someone just goes BAM and hits you with their extrovertedness? Or maybe you’re an extrovert and you’re just kind of like maan, how can I get this introvert to engage a bit more? Ok, nothing is wrong with being extroverted, and nothing is wrong with being introverted. But here’s the thing, as extroverts, it’s easy to really put yourself out there. And as introverts, we absolutely love our alone time so it’s easy to wait a little bit longer before reaching out. But to the right people, your temperament is just right.
So if you know a person’s tendencies and traits, you’ll have a better idea of what may possibly be a bit too much or what isn’t enough to actually get your name out in a way that still feels personal, relatable, and organic.
If you’re just starting out and you have absolutely no idea, it will take time to play around with it. And in these cases, as Regina says, “Sell for ambiverts.”