Getting started with Google Analytics can be a tad bit confusing and overwhelming when you first start out. It’s definitely jam packed with information and can help you decide if or when changes need to be made in your branding, content marketing, social media strategy and more. But let’s be real, those rewards seem so far down the road when it’s overwhelming to even get it set up to begin with right? I know that’s how I felt in the beginning.
So today I wanted to show you how to set up Google Analytics with WordPress.
In case you haven’t signed up for Google Analytics yet, these are the screens you can expect when signing up. The sign up process won’t take long, I promise! I suggest you do that right now before finishing this blog post 🙂 You can do that here.
Alright, cool. You’re back!
Once you’ve signed up for Google Analytics, you’ll see several options at the top.
- Click on ‘Admin’ and this page should show up.
- Click on ‘Account Settings’. This will show your Account ID Under Basic Settings
3. Second column, third option from the top is ‘Tracking Code’. Click on this to see a page where your script will be given to you.
4. Your website tracking script can either be copied and pasted into your header or footer. This will vary, again, depending on what you’re using but I’ll be showing you a couple of different ways.
If you’re using Genesis Framework for WordPress
- On the left hand sidebar, you should have a tab that says ‘Genesis’. Hovering over this item will show you ‘Theme Settings’
2. Click on ‘Theme Settings’ and add your script into this section below. You can choose to add your script into either the header or the footer.
If you’re not using Genesis Framework and aren’t sure where to put your script.
- Go to Appearance
- Take a look at the right hand screen and there should be a list of files. Two will be called: header.php or footer.php
- Pick one of these files to edit and insert your script into
Using SumoMe WordPress Plugin
SumoMe is another great tool to use if you don’t want to go through all of this hassle. Just make sure, however, to keep in mind that the more plugins you have installed, the more your website can potentially slow down.
SumoMe can be used for both WordPress and Squarespace. The disadvantage with SumoMe is that it doesn’t give you as heavy of an analysis as the page for Google Analytics does. But it can definitely be used to see an overview of your website statistics weekly or daily.
Actually, to be honest, I’d recommend using SumoMe for the daily or weekly statistics just to see how each of your pages are doing. This helps you create blog posts similar to what your audience is hungry for.
I recommend going through your full Google Analytics about once a month, if you’re a solopreneur. Since you’re wearing several different hats, it may not be the best idea to be heavily stuck on the numbers. Instead, use these numbers to guide you and maybe ask someone for help in certain areas that you’re unable to fully take on yourself so you can focus on generating income for your business.
Once you’ve installed Google Analytics into your website and/or tried out SumoMe, let me know how you’re liking it! Also, feel free to comment if you have any questions you’d like me to address in future posts.