Alright, yeah, I know. Why would you use BOTH Blab and Periscope? I mean, isn’t that kinda too much video and all?
Girl, I totally feel you. That’s how I felt at first when Blab came out. I felt like I heard about both Blab and Periscope at the same time. And Periscope had a more appealing name so I chose that platform. You know how it goes.
Now I absolutely love it.
Anyways, after reassessing my goals for the next 6 months, and confirming my theory on my audience’s preferred learning styles, I’ve figured I’m gonna give Blab a go.
Here are three reasons why:
1. Though some may use both Blab and Periscope, you won’t always hit the same audience on both platforms.
Just because they have both platforms downloaded or have an account for both, doesn’t mean they’re on both platforms all the time.
For example, some people have both Facebook and Twitter, but some are more active on Facebook groups than they are in their Twitter communities.
It’s the same way with Blab and Periscope.
Though they may look similar from the outside looking in, you’re essentially hitting different audiences. They have their own preferences.Being on both Blab & Periscope opens doors for you to hit different audiences. Click To Tweet
2. I started to understand my strengths and how it matches my audience’s learning style.
I’ve learned that I’m much better at talking and doing video than I am in creating guest posts.
Not that I can’t create guest posts. I could and I still am. But sometimes I refine my thought process even more by reiterating them out loud. So if I’m going to talk, I might as well use it to serve my audience, right?
To add on to that, my audience loves learning via podcasts or audio in general. Their lifestyle consists of juggling multiple roles, which means they’re often listening to business tips or faith based content while completing their tasks.
They’re quick, on the go, and feel like their time is precious. They want the ability to multi-task as much as possible.
Similar to Periscope, those listening to Blab are able to still perform their tasks on different tabs on their screen if they wanted to. They’re able to move around, take care of their duties, run their errands and listen to actionable tips which then makes them feel productive.
At the same time, they’re able to hop on and chat when the opportunity presents itself.
Win-win for the multi-passionate busy bodies who have to fulfill different roles!Utilize social media to maximize your strengths & hit your audience's preferred learning style. Click To Tweet
3. Blab and Periscope can have two different purposes for my brand and social media game plan.
Let’s start with Periscope since most of you are familiar with how I am on Periscope already. If you haven’t caught me on there yet, follow me here so you can tune in to my next one.
Periscope has provided me a more casual approach on teaching. Periscope, at the moment, is only solo dolo. Although I’ve also heard there’s a possibility of a split screen shenanigan later? Something to look forward to!
Because of the nature of Periscope, with the comments popping up on your screen in front of your face as the broadcaster, I feel as if it’s a bit more engaging. I mean, c’mon, how can you not want to read the comments right away with them right in front of your eyes, right?
Pretty tempting to me, I think.
Which makes it great to:
- casually engage with your audience and give tips, show your specialty, and position yourself as a teacher.
- have a casual platform for a more directed focus whether that’s a video tutorial or of a topic you’re talking about
The comments also only show for a few seconds, which means you would have to read it fairly quickly if you want to know what your audience is saying.
Blab has a very different aura. If you’ve checked Blab out on your computer, the comments are shown on the right hand side of the screen, with minimum 2 people up to 4 people on Blab at once.
It’s created specifically to well… blab. Ha! So it’s a great platform to lurk and listen to conversations.
This opens doorways for both coaches and interested audiences without putting pressure on each other.
It’s almost as if the host is able to say, “Ta-da! Here I am and you can get inside my head, hear my conversations, and get a feel of what it’s like to talk to me or ask questions without actually paying me for a one on one service.”
As a Blab host, you allow your audience and potential clients, to see:
- how you respond to other people’s statements and questions, more rather than just seeing a question on the screen as you would on Periscope
- what an actual conversation with you would be like which helps them visualize the idea of talking with you one on one via a coaching call.
Helping your audience visualize what a one on one call with you will be like helps position you so that they are more likely to get on a call with you. I mean, let’s be real, it’s not always the easiest thing to get on a one on one call with someone, right?
Sometimes it can be nerve wracking. You start asking well, how are they really like? How would they respond? How would the conversation go?
It helps ease the idea of the conversation in so that it’s not as awkward.
Starting with blab, possibly even giving that potential client a chance to hop on with you for a free 15min session via social media helps conquer the nerves and gives them confidence in your ability and personality.
You know how some people aren’t sure what to do or say on a first date so they have a group date instead so their friends can cover for them just in case. Then they’ll eventually go on a date one on one when they’re more comfortable.
That’s kinda how Blab is. It’s the test run.
See, there’s a difference with coaching and teaching. And it’s primarily with the approach of a coach and approach of a teacher.Approach Blab & Periscope strategically to set two different environments for your audience. Click To Tweet
When you’re teaching, you’re speaking to your audience and they’re listening for the most part. You have an agenda or topic to teach on, they listen, take notes, and implement it on their business afterwards.
In our virtual world, some examples of these are workshops and e-courses.
Then, of course, when you’re ready to give the audience an opportunity to ask questions or give comments, then you have the ability to open the doors to bring them in.
For example. During live workshops, the person teaching goes through the agenda and after a while, refers to the chat when she’s able to.
Coaching on the other hand requires a back and forth conversation.
As a coach, your main job isn’t just to instruct, but to also ask questions.
This helps you:
- get to the root of your client’s problem
- find out why their struggles are their struggles and if they’re asking themselves the right question
- help people uncover the different layers so you can help direct them to the best solution, not just a good solution
- not just give information but uncover the hidden gold in your client
- help them understand the information and teach them how to fish in a way that involves their strengths while helping them in their weaknesses – rather than ‘just how to fish in general.’
Although I dislike the name, Blab, it totally gives you an open space to give people snack bites to such experiences. It gives your audience an opportunity to get a sneak peek of how you process your thoughts, live, during conversations.
It’s a total win win for your audience and for you. It helps you gain social proof, without constantly pushing yourself in front of your people’s faces. And without always having to come up with a full agenda on your own.
It becomes less of a, “I’m here to give you tips and to teach” kind of vibe and becomes more of a “let’s have a live coffee chat and let people into our brain.”
Hint: it’s an awesome place to have a live mastermind session with one, two, or three of your biz besties to help benefit all of your audiences.
So with all of that said, here’s the summary of my purpose for each of them:
- Periscope – to give snack bite and more casual experiences of what e-courses, workshops, and such would be like with me.
- Blab – to give snack bite and more casual experiences of what conversations, mastermind sessions, and coaching calls would be like with me.
Follow me on blab here so we can engage, live!
Have you jumped on Blab and Periscope yet? Have you gotten ideas on how to use either of these platforms and maximize them for your social media game plan?
How can you maximize your strengths to meet your audience right where they’re at?
Leave your periscope and blab handle below and give me an idea of how you plan to use these platforms for your strategy!