Straight up, who else feels like it’s easy to get caught up in the wrong things? Being a solopreneur is honestly a marathon. And during that marathon, it’s easy to fall into these mind traps that take away from your passion and purpose. So I’m going to debunk a few of those nasty little gnats and get us back into playing our A+ game like we were meant to. Here are 5 things that kill a brand’s uniqueness.
1. Defining unique as one thing
Ok I’m going to start with this. Nothing we do is unique. Everything has been created or re-invented by others already. But WHO you are is unique! So you can’t define what makes you unique by your action, talent, gift, or wisdom. Instead, being unique is an accumulation of your voice, knowledge, gifts, the way you interact with other people, your customer service, your ability to understand and adjust to people’s emotions or personality and more!
What makes you unique is everything that was poured into you. What makes you unique is the fact that you have a different combination of skills, that’s been influenced by your experiences, testimony, culture and values.
When we try to find that one thing that makes us unique and we compare it with others, it can get extremely discouraging and instead of motivating us, we fall further into that comparison trap.
2. The fear of standing out
A lot of times we have this desire to be unique but at the same time there’s this fear of being too different. There’s this fear of being rejected, and not fitting in. Buuut..here’s the truth..
We can’t be fearful of not fitting in and embrace our uniqueness at the same time.We can’t be fearful of not fitting in and embrace our uniqueness at the same time. Click To Tweet
For example: We may feel the pressure to change our voice in social media such as twitter chats or Periscope at times so that we’ll feel like we’re more part of the community. So that we can feel like we belong. And that’s completely understandable..I mean…dude, seriously. Who doesn’t want to belong? We all long for that. But at the same time, my prayer for you is that you don’t do it at the expense of dimming your light.
Because I know the temptation is there. Feelings of rejection and not having a ‘place to call home’ per say, can make you feel like success is even further down the rabbit hole when being an online entrepreneur can get lonely enough!
That feeling of not belonging can really taint your brand if you let it.
If you feel that way, don’t buy into the lie that there’s something wrong with you! Don’t bite into the trap of thinking that you’ll never make it with who you are. Sure, you’ll make adjustments and you’ll grow. But don’t let it pull you away from your core values and change your voice.
Biting into the fear of how you sound, how you talk or being different creates a disconnect between your audience’s experience from you on social media and one on one.
Remember, being unique and being different go hand in hand. Don’t let the fear of being too different pull you away from shining as who God created you to be.Being unique & being different go hand in hand. Click To Tweet
3) Looking around for validation
It’s one thing to listen to your audience and it’s another to look around for validation. And, I just want to clarify.. I do heavily recommend listening to your audience. I mean..God gave us two ears and one mouth for a reason, after all. But it’s one thing to constantly change your mind on how you’re going to run your business, or to go with the flow at the expense of your values
4) Trying to have everything so structured and rigid
Sooo, I’m pretty sure you know this by now buuut I’m going to say it cuz we all need a little reminder from time to time. This journey is never going to fit in a pretty little box. It’s just not.
But sometimes, we still try to shove it in there, right?
We try to have everything all planned and orderly because it helps us feel more in control. Again, another thing we allll desire.
Ok, don’t get me wrong, of course I heavily recommend having a strategy. I mean, I wouldn’t be a branding and social media coach if that wasn’t the case.
But what I’m trying to say is there’s a difference between having a strategy and being too rigid.
Yes, have a plan and tackle your list with a strategy in mind, but don’t forget to give yourself room to breathe. Let yourself play or experiment with your strategy. Let yourself make mistakes, and ‘fail’ from time to time. Let yourself do something different and spontaneous.
When you’re so rigid, you take out room for God to move in your life. If you can’t move at all, you kill your passion.If you can’t move at all, you kill your passion. Click To Tweet
It’s like having all rules and no play.
When your desire to keep everything in a 1, 2, 3 structure, you’re taking away room for God to speak to you, direct you, and to guide you.
You’re taking away things that can be so much more powerful than what you had originally planned if you’re not allowing yourself to stray away from your original goal if you need to.
And here’s the thing. We have to accept that change is ok.
Sometimes, you’ll realize that your business and audience needs something else. You’ll realize that there’s a better way to serve them.
Allowing God to move you and guide you to a different path will open doors that you would never expect.Allowing God to move you and guide you to a different path will open doors that you wouldn't… Click To Tweet
5) Defining how you approach your services or what kind of products you make based on others in your niche.
See..here’s the deal. You can put the two people in the same niche next to each other, but that doesn’t mean that they need to approach things the same exact way.
You can stand next to someone that may look like a competitor to you, but in all reality, you two have different voices, different values, different experiences, different testimonies and stories, different culture and different strengths.
So truthfully, you two probably aren’t even really competing. For all you know, your audiences can have very different tastes or personas.
On the surface, there’s a possibility you’ll look similar. But your whole genetic make-up is one of a kind, so no one can replicate you and no one will do things exactly the same way as you.
Put your uniqueness to it’s maximum potential and let your approach or choice of products be different. As long as you’re able to communicate it to your audience and they’re able to understand the value in it, that’s all that matters.Put your uniqueness to it’s maximum potential & let your approach be different. Click To Tweet
If your current audience doesn’t see the value in it, evaluate and see if you’re attracting the right kind of audience. More often than not, it’s because we’re hanging around and attracting the wrong people. What you deliver is valuable for someone. You just need to position yourself to attract them.
If you need help attracting and finding your audience, send me an email. I can help you with that.
Also, a little side note. Yes, be aware of trends. But before diving into that trend, know how it will serve it’s purpose for YOUR brand.