Periscope has been hot, hot, hotttt for businesses wouldn’t you say? It’s rapidly growing. Several small businesses and entrepreneurs are now starting to implement it into their social media strategy. I mean, I couldn’t blame you. It’s been an awesome way to connect with your audience, making you look even more human and less of a robot. So today, I wanted to share 15 things I learned after a month of using Periscope with you.
1. Address the replay viewers first
There’s a lag time between you seeing the people that are jumping on and see their comments but replay viewers see everything right away. Addressing them right away lets them know that you acknowledge them and didn’t forget that their time is valuable. Give them a call to action and let them know that they can still tap away at the hearts, which you very much appreciate.
2. Address the web viewers second
You won’t see the live viewers registered in that little guy in the bottom right corner of your screen but there’s usually someone watching on the web. Letting them know that they can reach out to you via twitter or another form gives them an idea to dabble with in case they ever want to give you feedback or ask a question.
3. Finally, address your live viewers
Of course, say hi to the people that are jumping on live and taking the time to watch your scope. Let them know how much you appreciate them, acknowledge them, and make them feel like a valued individual. Address them by name and invite them to share their name if it’s their first time on your scope. Encourage them to network with each other, make friends and talk even amongst themselves to create the kind of atmosphere you’d like to have on your social media.
4. Introduce yourself
Whether in the beginning, the end, or both, share a little about yourself. Let your viewers know what you do just in case it’s their first time watching your scope or in case someone watches your replay and aren’t familiar with you. It’s also a great way to practice your elevator pitch, right?
5. Know your purpose for this platform.
How does it fit into your social media strategy? Hopping on Periscope can be fun but it’s gotta fit into your social media strategy.Hopping on Periscope can be fun but it’s gotta fit into your social media strategy. Click To Tweet
Periscope is an amazing way to humanize your brand, show how you really are when you engage with other people, let them know how genuine you are with your responses (because we can feel the vibe in how you answer or react to us) and get us familiar with your voice so we can hear it while reading your blog.
But you can also use Periscope as a way to have more live Q+A without webinars, open the doors for engagement and community building or simply asking for feedback. There are several different ways to go about using Periscope but determine your purpose before hopping on every scope. This will determine your approach and how you go about your scope for that day. Long story short, Periscope with purpose.
6. Ask people to share or follow
Sometimes we get hesitant to ask people to share or follow us. Here’s what I learned, the worst thing they can do if you ask is to ignore your request. That’s it. People often won’t get mad or upset that you asked them to share or follow you. They’ll just let it go in one ear and out the other. But it’s always better to ask because there’s likely to be someone that watched your scope, found your content valuable and just needed that reminder. So fear not my friend!
7. Give a call to action at the end
Always, always, always give a call to action. Whether that’s your website, your twitter account, your new free e-course, your work email, whatever it is. Don’t send them away without letting them know where they can get more info from you.Always, always, always give a call to action. Whether that’s your website, your twitter account or… Click To Tweet
8. Give, give and give.
Watch other people’s periscopes, participate and be active. Don’t just expect others to come onto your scope without showing support on theirs. Provide value without hidden agendas. People can smell that like dirty laundry, just saying.Provide value without hidden agendas. People can smell that like dirty laundry, just saying. Click To Tweet
9. Don’t be afraid to let your personality shine
Embrace your identity. Be yourself. Whether you think you’re high energy, passionate, or really chill, go with it! Don’t suppress it under the covers out of fear thinking that it’s too much or not enough. People will sense your real vibe and if they don’t like it, then they probably weren’t in your ideal audience anyways.
10. Your title makes a difference in live attendance and replays
Like with all other social media or blogs, the copy of your title makes a ton of difference in who you do and don’t attract. Don’t be afraid to spend a little time giving this some thought. Use emojis even! They’re definitely attractive.
11. Engage, interact and make the people in your scope feel like they matter
There’s nothing that sucks more than feeling like you’re spending your precious time on something or someone and feeling like you’re just a number. Let me clarify, as the broadcaster, you don’t have to do anything grand but addressing your regulars by name and interacting with them, encouraging those that are new to share things about themselves, reading their comments or feedback and engaging with their questions can do you more service than your sales ever will.
12. You’ll get trolls, but they’re human too
When you get them on your scope, just know that hurting people hurt people and it’s not really about you. They just need someone to shine Jesus’ light around them. If you need to, block them, but if you feel like you’re speaking a specific message that may make a difference in their life, then I pray you realize the strength you have with God’s power to power through and deliver the message they need to hear.
13. Use Periscope as a listening tool
One of the things we can get caught up in sometimes is talking. I’m raising my hand at this because I knooow I’m a talker. Right there with you. But this is one cool benefit I’ve learned by listening more than talking even on Periscope at times. There are always so many questions jumping around everywhere. Being aware of the kinds of questions that come up in other peoples’ Periscopes can help give you an idea on what to create. Maybe there are questions that weren’t answered or you have additional information on certain topics. Maybe there are questions you can discover by reading between the lines. Start tackling those!Being aware of the kinds of questions that come up in other peoples’ Periscopes can help give you… Click To Tweet
14. Create a plan to analyze all the data
Having data is cool and all but it won’t do much if you don’t use it. Here are a few questions to ask to start using it and better your strategy. Which topics got the most shares? Which topics got the most engagement? Which topics drove the most traffic to your website when you gave them a CTA? When did you get the most feedback after and why? Which had the most hearts and why?
15. Keep track of your time
People often ask how long they should scope for, but it’s different for everyone. It will take a bit of playing around to find that average sweet spot on how long your audience is truly engaged on your scope but keep track of your time and adjust as needed. Once you find it, cater to their needs. One thing I’ve noticed is that the more personable and relatable ones tend to go anywhere between 15-45mins. Mine is averaging about 17mins at the moment. Keep in mind though that not only will this be different for you, but it will also change as you grow your audience and get to know them better. Don’t be afraid to experiment.
Have you tried going on Periscope yet? If so, what are some things you’ve learned. I’d love for you to share with us!Have you tried going on Periscope yet? If so, what are some things you've learned? Click To Tweet